The concept of experience holds a central place both in philosophy of art and in contemporary marketing. In aesthetics, experience has...

Aesthetic empathy  is a powerful tool for creating lasting, emotional connections with your customers. By understanding their sensory...

Throughout the previous article, we've explored the transformative power of aesthetic empathy —how understanding your customers' sensory...

In our previous discussions, we’ve explored the concept of aesthetic empathy  and how it can transform customer relationships. Now, let’s...

In the first part of our discussion, I shared an introdution of my article for The Branding Journal  about the concept of aesthetic...

Last year, I had the privilege of writing for The Branding Journal  about an intriguing concept that could elevate your brand – aesthetic...