The modern consumer is no longer driven to accumulate material possessions but rather seeks depth and meaning. Therefore, brands endure when they provide purpose, appeal to feelings, and arouse the imagination.

When a product connects with people on multiple sensorial levels, the seduction sets in.

The Lifestyles of Health and Sustainability (“LOHAS”) concept describes an estimated US$290 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development, and sustainable living.

The consumers attracted to this market represent a sizable group in the United States, with approximately 19% percent of U.S. adults (or 41 million people) currently considered to be “LOHAS Consumers.”